Thursday, August 03, 2006

Link popularity Explained

I am sure you all have heard of the term ‘Link popularity’ when we talk about site ranking by search engine. Do you remember the time back in your high school when some students used to get extra priority and love from their teachers just for being popular? Well, this link popularity is also something similar. Link popularity is a measurement for number of links to your site from other websites. So basically it just shows you the number of people who likes your page and linked to it.

Search engines giants like Yahoo, Google, Msn has over ten billion web pages indexed on their huge database, so keeping this database structured and organized is not a piece of cake. So to keep everything in shape, all the search engines have developed and uses complex algorithm to measure the importance of all the pages. Thus, if your site is popular and loved by many other sites; you will be prioritized by the search engines.

How do I measure my site’s link popularity?

In general, it’s fair to say that your link popularity score is the total number of external sites that links to you. Link importance is strongly associated to link popularity, but with a twist. It looks at the type of external link and gives higher scores to high quality links. For instance, if you get a single link from a popular website, say About.com or CNN, that one single link might count a lot more than 30 links from other low ranked websites. If you are interested to know where you stand, you can use many tools available by the search engines to measure your site rank. But there is no single method to measure the score as each search engine has its own algorithm to determine it.

Mr. Amit Bhawani is a contestant in Ambatchdotcom Seocontest and this website is his entry to this Ambatchdotcom Seocontest.

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